Why are good reviews/ratings important?
Why are good reviews/ratings important?
The all-too-familiar everyday situation: You want to go out tonight and are searching for the right restaurant on Google. Your TV broke and now you are looking for a new TV on Google. You are looking for work and go on a Google search for the right job,
After you have found the right company for the product or service, you will usually find company ratings on the Google ad. If the reviews are mostly positive, it increases the chance that the product or service will be purchased. If the reviews are negative, the users usually board ship immediately.
After all, who wants to buy a bad product or a negatively rated service or find an unappealing worker? Google reviews are often the showpiece, the calling card for a searcher.
What exactly are ratings/reviews?
Internet platforms such as Amazon or Google give the every Internet user the opportunity to submit positive or negative comments or ratings for a purchase or for a company in general.
Most of the time people take more time to write about negative experiences than positive ones.
The number of online shops and range of services has risen drastically in the last years. The internet offers optimal advertising platforms for companies, which increase their earnings over the Internet.
Due to the high competition today, every rating/review for a product or company has positive or negative impacts on a company.
According to a study, 88% have already read online reviews, 35% do so regularly.
How common are online ratings / reviews?
Many customers use ratings as a reference to make a final decision about a company or product.
According to a study by the online expert publication Search Engine Land, 88 percent of Internet users have already read online reviews, 35 percent do so regularly. Only 12 percent have never read reviews.
The survey also found that 85 percent of users trust various online reviews and are even influenced by them.
If you allow online-ratings on your website, your website will show a higher ranking on a Google search.
Good ratings/reviews give you a higher ranking with search engines such as Google
If you allow online-ratings on your website, your website will show a higher ranking on a Google search.
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SEO (Search engine optimization)-Spiders constantly search through website for i.e., . unique content, that is updated regularly. If your website contains ratings and ones from your rival does not, the search engine will favor your website, because it is more dynamic as opposed to the rather static model of your competitor.
Ratings on your website give you a better chance to rank for the corresponding search terms.
Google wants to satisfy customers who are searching and give them the best possible results. Companies that are regularly rated and rated positively have a higher ranking with Google.
Several factors influence the evaluation of reviews / ratings on Google.
How does Google evaluate reviews/ratings?
By now it is well-known that customer ratings have a strong impact on a Google ranking. Google evaluates customer ratings based on different criteria:
Count
In Google's world popular brands rank higher than unpopular ones. Customer ratings, especially good ones, help your product/brand to gain prominence.
That is how you show Google that your product/company/brand is relevant. You can score higher in your Google ranking if you have more ratings and better star ratings than your competitor.
Quality of content
Google also pays attention to the content of the customer ratings. Not only the count but also the content matters.
The search engine algorithm carefully analyzes the content of customer ratings and lets it influence its ranking. Adjectives such as „great“, „best“, or „horrible“ are collected by Google and impact the rating factor.
Guide customers to a google review with questions: „How did you like our service?“
A study of BrightLocal (2017) discovered that 50% of all consumers write reviews if they are asked to do so. Stay in actively in touch with your customer.
Variety
Fact is, Google likes to see a person having positve customer ratings on different portals. Also it plays a major role for a potential customer if you have generated customer reviews on several pages.
A survey of BrightLocal illustrates that the majority of consumers (59%) look at 2-3 pages with customer ratings before making a decision to buy.
Star ratings
Aside from the count and content of customer ratings, star ratings are evaluated from Google and have a strong impact on the ranking factor.
When it comes to the decision to buy, star ratings have a tremendous influence on customers.
According to a study of Brightlocal 58% of all consumers consider star ratings to be the most important.
Frequency
Also the frequency in which customer ratings are submitted have an impact on the Google ranking.
A study of BrightLocal has shown that 73% of all consumers believe that ratings that are older than three months are no longer relevant for the decision to purchase. Keep a webpage up to date.
How do I get (good) Google ratings/reviews?
Acquiring ratings on Google relatively simple. It is important to note the following:
1. You don't need 100 oder 1000 ratings. If you have 20-30 proper and authentic Google ratings, that should be enough.
2. Not perfect ratings are not always bad. There are several studies that confirm that products with 4.5- star ratings sell three times better than products with 5-star ratings (Source: absatzwirtschaft.de).
The reason for that is that products that also have negative ratings appear more trustworthy.
3.Responses to ratings, no matter if positive or negativ, are good for your website, as they convey traust and openess to new customers.
There are several way to receive good ratings/reviews.
The way to good ratings / reviews
1. Establish an online presence
Register your company in as many online directories as possible with information about your offer.
Create an appealing presence on social networks and post a link there to a page where customers can leave a review.
2. Address satisfied customers
Address customers directly via the rating link. Send an email to the customer immediately after placing an order / usage.
3. Ratings from friends or family members
Ask friends and family members to rate your site. This is still very helpful at the beginning, because in some cases the stars are only displayed after 5 ratings.
4. Incentive through product tests or contests
Offer your customers an incentive to evaluate them. Animate your customers to rate them with a simple contest or product tests.
Product tests, as well, can kill several birds with one stone. Offer basic services or products to get a Google rating. Whoever is convinced of you will come back.
5. Place the rating link prominently
Use the simplicity of the rating link. Simply build a prominent Call-to-action button on your website, which redirects users directly to the rating form.
You can also offer an incentive here. Either in connection with a contest, discount or a free service. But do not ask for a 5-star rating directly, because buying ratings never comes across well! It also arouses distrust.
Summary
Ratings are utterly important! That is without question. No matter if it is for the first impression, for the eyecatcher or for the Google ranking.
Without ratings it is difficult to sell a product or service.
At the beginning simple and good Google ratings/reviews can be submitted by regular customers or family members.
Create a rating link and a subpage that redirects you there to simplify things for user.
What can I do practically against bad ratings/reviews?
The lawyer can help! Schedule an appointment and we can help you to delete your rating.
See the following Article
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