Deleting Amazon rating/review
Deleting Amazon rating/review
As a seller it can easily happen that you can get negative ratings. Many customers are brutally honest and not conscious what kind of consequences their ratings have. Negative ratings can spoil every cook's broth, because your average rating drops.
Even when as a seller you can point to several positive product reviews, it is annoying when a pontential customer shies away from buying one of your products because of a few bad reviews. As opposed to a potential customer who can view a product at a store, a potential online customer has to rely on online descriptions and experiences. Interested people focus first on the negative reviews to get a clear picture and then decide if they will purchase the product or not.
That leaves the seller with the question: how can negative ratings/reviews be deleted? There are several steps that need to be taken to achieve this.
1. Step-Warning
If we take a case, we take the first step: a legal warning letter to the person who has submitted the rating, if they are known by name.
At Amazon you have the opportunity as a buyer to delete or modify your submitted rating within 60 days. That is why it is possible to contact a buyer through a lawyer, so that he can delete the rating themselves.
Usually success can already be achieved through such a warning.
Many customers do not let it come to judicial confrontation.
Ideally a customer can modify the review themselves so that it does not harm your rating average. If the modification is not possible, a rating/review can be deleted by the customer.
2. Step-Contacting Amazon
If the warning is unsuccessful, the next step can be taken: the lawyer contacts Amazon directly.
Since reviews and ratings must be related to buying experience and must adhere to guidelines, the lawyer can inform Amazon about rating / review's violation of the review guidelines.
However, the violation only applies to formally inappropriate or fraudulent contributions. If you consider the evaluation received as "unfair", it is therefore not sufficient as a reason.
When are there review guidelines violated?
A guideline review violation occurs when:
-A review was faked
- Opinions of people / companies who have a commercial interest in rating their own product (or if third parties are commissioned to submit ratings)
- Spiteful statements
- Obscene / tasteless content
- Information on the availability of the product, the price or alternative ordering / shipping options
-Content / material of third parties (Phone numbers, email addresses, URLs)
-Included advertising / advertising material in the review / evaluation
Costs: For the 1st and 2nd step we charge a flat fee of EUR 200.
3. Step-Lawsuit / Injunction
If the rating / review is not deleted despite warning and contacting Amazon, only one step remains: a lawsuit!
Both the person who submitted the rating and Amazon can be sued for damages in this matter.
In particularly urgent cases, we can also file for an injunction, which if granted, leads to an immediate deletion within about one to four weeks.
Costs: Billing is governed by the Solicitors Tariff Code; However, in order to initiate the legal proceedings, we only need the court fee of EUR 743. If successful - we will give you an accurate and reliable estimate - you will receive the court fee back from the opponent. Normally (in case of victory), the litigation should therefore be free of charge for you.
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